"Medicines are now cheap"
A startup with immense potential, PharmEasy was seeking a creative yet compelling campaign
to go to market with their first big marketing campaign.
THE BIG IDEA
A clutter breaking yet simple execution that took an often spoken cultural insight into our hero campaign line and turned it on its head: “Dawayein sasti nahi hoti” to “Medicines are now cheap". A clever usage of the strikethrough vehicle to build a memorable yet differentiated go to market approach.