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Associate Creative Director (Art)
A highly-experienced, concept-driven, multi-skilled, smart-thinking Creative professional.
Experienced in Digital Media, Social Media, Motion Graphics, Mainline Advertising
and Integrated Communications,
With over 16+ years of rich experience in Digital Media, Social Media, Motion Graphics, Mainline Advertising and Integrated Communications, I have worked across industries like Finance, Real Estate, Hospitality, Insurance, Lifestyle. I have been serving MSL for 12+ years and currently designated as Associate Creative Director-Art.
I’ve always been very passionate about creativity. I strive to make my creative work stand out by communicating in a visually arresting and effective manner. I like the traditional approach of scribbling my thoughts, Ideas and use improvisation to filter out the best ones.
I personally believe the future of communication, marketing and behaviour shall be routed through conversations, visuals and emotions. To keep consumers engaged we have not just show them what they have not seen but also to engage them for a longer time through information they would like to archive.
CAMPAIGN: #YogaForHumanity - International Day of Yoga 2022
CLIENT: Ministry of Ayush, Government of India
2022: India Content Leadership Awards 2022- Gold
CATEGORY: Most Engaging Content in a Digital Marketing Campaign
CAMPAIGN: #GlobalAyushSummit
CLIENT: Ministry of Ayush, Government of India
2022: India Content Leadership Awards 2022- Gold
CATEGORY: Best Content in a Social Media Marketing Campaign
CAMPAIGN: #DeliverThanks
CLIENT: Amazon India
2022: THE MOMMYS - Winner
CATEGORY: The out of the box award
2022: PR Awards Asia 2022 - Bronze
CATEGORY: Best Video Story-telling
CAMPAIGN: #PledgetoReuse
CLIENT: Amazon India
2021: Velocity Awards - Gold
CATEGORY: Best Use of Video by a Corporate or Brand
CAMPAIGN: #KeepItReal
To help make conversations about erectile dysfunction (ED)
CLIENT: Pfizer Upjohn India – Viagra
2021: South Asia SABRE Awards - Gold
CATEGORY: Digital Campaign
2021: Velocity Awards - Silver
CATEGORY: Best Social Media Campaign of the Year
CAMPAIGN: #KalKiTayyari
Raising awareness for cancer and FGLI’s Cancer product
CLIENT: Future Generali Life Insurance
2019: KALEIDO AWARDS’19 - Bronze
CATEGORY: Best Use of Content
2019: KALEIDO AWARDS’19 - Bronze
CATEGORY: Best Campaign in BFSI
2018: MSL MAESTROS 2018 - Gold
CATEGORY: Brand/Consumer campaign of the year
CAMPAIGN: #CelebrateDifferently
CLIENT: Mahindra Hariyali
2019: PR Awards India 2019 - Gold
CATEGORY: Integrated Marketing
2019: PR Awards India 2019 - Silver
CATEGORY: Corporate Social Responsibility
CAMPAIGN: Nayi Umeed - #ChangeIsNear
CLIENT: Saifee Burhani Upliftment Trust (SBUT)
2018: Creative ABBY Awards - Gold
CATEGORY: Crisis Communication and Issue Management
2018: Creative ABBY Awards - Silver
CATEGORY: Integrated Campaign led by PR
2018: Fulcrum Awards - Gold
CATEGORY: Best Management of Crisis
CAMPAIGN: Fuelling a Fintectonic Metamorphosis in India
CLIENT: Fintech Valley Vizag
2018: IPRCCA - Gold
CATEGORY: Product & Promotion Campaign (Financial Service Sector)
CAMPAIGN: Burrp NYE Hunt Instagram campaign
CLIENT: Burrp!
2016: South East Asia Sabres Awards: Certificates of Excellence
CATEGORY: Best Digital Campaign
CAMPAIGN: RB Mavericks Case Challenge
CLIENT: Reckitt Benckiser
2014: MSL Group Core Value Champions Award - Gold
CATEGORY: Best Integrated Campaign of the Year
2014: MSL Group Core Value Champions Award
CATEGORY: Best Creative of the Year
CAMPAIGN: UDAAN
CLIENT: Future Learning- Future Group
2012: RMAI Award (Rural Marketing Association of India Award): Gold
CATEGORY: Most innovative poster / POP
2012: RMAI Award (Rural Marketing Association of India Award): Bronze
CATEGORY: Initiative for empowering, social uplift for employment of women & children
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