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"Medicines are now cheap"

A startup with immense potential, PharmEasy was seeking a creative yet compelling campaign
to go to market with their first big marketing campaign.

 

THE BIG IDEA

A clutter breaking yet simple execution that took an often spoken cultural insight into our hero campaign line and turned it on its head: “Dawayein sasti nahi hoti” to “Medicines are now cheap". A clever usage of the strikethrough vehicle to build a memorable yet differentiated go to market approach.

DIGITAL

(Google display banners and social media platform)
PharmEasy Concept board-01.jpg
Untitled-1.png
video

(Social media platform)
print

(Published in leading national and regional newspaper-Mumbai, Delhi, Bangluru and Kolkata)
OUTDOOR
print CAMPAIGNS